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Saturday 19 February 2011

Attraction and Retention

Image from Dreamstime: A group of teenagers around a laptopI recently came across the following question:

"How can digital technologies help my institution recruit a wider mix of students?"

A challenging question to which I wanted to pour out my heart. Not so much for the obvious references to publicity and the support that can be provided by alumni. Not so much setting up a new culture of collaborative learning and 'dialogics' but rather, more specifically, how the ePortfolio can enhance both the attraction of learners from a wider field and secondly, how to retain their loyalty through to graduation. At a time when governments are tightening the purse-strings and yet demanding an increase of entrants this is particularly relevant.

Once I had started on my response I soon realised that there were so many influences, even within the narrow realm of the ePortfolio, that impinged on both the attraction of a wider and more diverse academic community and also the ability to retain our 'customers'.

For those who want to read on, the 3-page document is here.

Each of the points listed needs some thinking through as to whether they apply to your particular institution.

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